In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.

You want to have a successful SEO strategy to improve your web traffic and promote your brand effectively. But you’ve got to start with the most basic building blocks first and work your way up from there.

Improving your sites crawlability, targeting specific keywords, creating inbound and outbound links, and adding new and relevant content to your site are the first steps towards your successful SEO strategy.

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I am watching C-SPAN right now, listening to Google CEO Sundar Pichai respond to questions to various U.S. Representatives. I sincerely believe Pichai is doing a very good job answering the questions posed to him.
What is astonishing me as an SEO professional for almost 25 years (I was doing this work before Google came into the mainstream) are the representatives’ comments. In particular, Representative Lamar Smith (R-TX) and Steve Chabot (R-OH), in my opinion, have a considerable LACK of quality research about Google or any web search engine.

Nevertheless, I am grateful to C-SPAN for showing this hearing. It is showing me that members of our Congress have a considerable lack of knowledge about how search engines work and how website owners are also responsible for how their listings appear in search engines, not only Google.
The sense of entitlement is misplaced. If conservative news stations are not abiding by Google’s guidelines and are not working with a qualified SEO firm or consultant to optimize news listings, or a skilled link developer, then I don’t want to hear your opinion until you take responsibility for your own web documents. If you followed the guidelines, you might see your listings rank better in search engines.

It does feel that people in power often throw out accusations and outrage about topics they know very little or even nothing about. It seems they think their opinions are actually facts and it’s harmful when misinformation is being spread as truth. Congress should have done more research on how search engines and search engine optimization actually work prior to having a hearing on the exact subject.

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In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings.
But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where they keep making small changes that achieve frustratingly little. That’s why it’s important to understand what to prioritize as well as how to accomplish your goals.

Websites site:domain.com and robots.txt are extremely useful tools for reviewing your sites indexation status and ensuring your important pages are crawlable by search engines.

Making sure you website is structured and easy to navigate is another very important technical SEO tip. Clean up your sitemap or if you don’t have one, build one now. A good sitemap will definitely improve the crawlability of your website.

Another SEO tip is to increase your Optimization Score by making small technical upgrades to your website to increase site speed. By delivering faster user experience you’ll have higher conversion rates.

These technical SEO tips will strengthen your sites framework. In addition to technical SEO your on-page SEO is just as important to improve your sites SEO ranking.

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All year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to manage all kinds of challenges. Here’s a look at the ten most read columns that resonated with readers this year.

Whether you’re new to SEO or have a general understanding of how it works this list of expert SEO columns will be extremely valuable to your quest for web and SEO knowledge.

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In addition to changes you can make at the domain level, there are content updates you can make to improve your domain ranking and SEO tactics from a content perspective.

Linking to at least 1 internal link in every blog post is important for domain ranking.

Another great way to create SEO juice for domain ranking is to guest write on other companies’ blogs and vice versus. Partner with influencers in your industry to discuss the latest trends and developments or work with another company in your industry to create a non-competing and mutually beneficial relationship.

Repurposing your old content helps to keep your content fresh and a relevant and current authority on a subject for domain ranking.

These are all great tips to increase your online presence. The combination of these tips in addition to creating new content on relevant and current subjects will get you recognized by search engines as well as consumers and will definitely improve your domain ranking.

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