In addition to changes you can make at the domain level, there are content updates you can make to improve your domain ranking and SEO tactics from a content perspective.
Linking to at least 1 internal link in every blog post is important for domain ranking.
Another great way to create SEO juice for domain ranking is to guest write on other companies’ blogs and vice versus. Partner with influencers in your industry to discuss the latest trends and developments or work with another company in your industry to create a non-competing and mutually beneficial relationship.
Repurposing your old content helps to keep your content fresh and a relevant and current authority on a subject for domain ranking.
These are all great tips to increase your online presence. The combination of these tips in addition to creating new content on relevant and current subjects will get you recognized by search engines as well as consumers and will definitely improve your domain ranking.