Google is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search results compared to previous weeks data. Google is basically looking at week-over-week data in the Performance report and if the data is substantially off, Google can send a notification to verified property owners in Search Console of the change.

Google Search Console is now sending out alerts to notify you of any major fluctuations and for those of us who aren’t constantly checking performance reports this is great news. This new feature will make it easier to keep track of performance issues your site may be having so you can fix them faster.

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If you use Gmail, did you know that you actually have unlimited email addresses you can use? The secret is the + symbol.
Let’s say your email address is me@gmail.com. By adding a plus symbol after ‘me’ you can create unlimited variations of your email address and all will be delivered to your inbox. For example:
me+1@gmail.com
me+bank@gmail.com
me+whois@gmail.com
These will all be delivered to the me@gmail.com account.

Once you discover that you can multiply your Gmail address into several addresses, it just makes sense to start utilizing this feature. You can filter your Gmail, combat hacking and phishing attempts, and do much more. This is a smarter way to handle accounts online and will make your Gmail account much more proficient.

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In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.

You want to have a successful SEO strategy to improve your web traffic and promote your brand effectively. But you’ve got to start with the most basic building blocks first and work your way up from there.

Improving your sites crawlability, targeting specific keywords, creating inbound and outbound links, and adding new and relevant content to your site are the first steps towards your successful SEO strategy.

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Domain registry companies create top-level domains for Internet users to use in a specific way. To ensure these domains uphold their mission and intended purpose, domain registries will develop registration requirements. For example, to register a .bot domain Amazon requires your bot to be built with one of the approved preferred bot builders. .bank domains must pass a verification process with strict security criteria for .bank websites.
Google is on a mission to secure the Internet and also investing in some of the top new tech TLDs. We notice a trend that all new Google TLDs require HTTPS to function correctly in web browsers. For all Google domains
 SSL certificates are necessary to achieve a secure HTTPS connection. The new Google domains are unrestricted in the sense that anyone can register one. However, your website will not propagate unless you meet the SSL for Google domain requirements.

It’s very important to keep your data and your customers’ data safe. We already know that SSL is a must with our domains. So for Google to want to promote secure websites is a no brainer.

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Though web browsers are becoming more and more advanced, that doesn’t mean you should build websites that you know only the latest web browsers support, nor should you build websites that GoogleBot, Google’s web crawler, cannot fully crawl and index. That was the advice from Google’s John Mueller, when asked about Google’s status on modernizing GoogleBot to a more recent version of Chrome.

Mueller said it is of his opinion you should make your web pages “work with the status quo” of how GoogleBot currently crawls the web. He said it is best to do that than “rather than waiting for bigger changes, if you care for search.

Google is an essential traffic source for many and we need to make sure we aren’t building sites that’re so advanced that the current Googlebot can’t index them correctly. With Google it’s best to stick to the status quo.

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You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies.

To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results.

Following are some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency.

The focus on keywords is huge when it comes to SEO marketing. Making sure you have the right word or words in your title and the throughout the body of your article will ensure that Google associates your page with your keyword focus.

In addition to keywords, it is suggested to link up (outbound and inbound) with other websites with similar topics to make your site have more of a web presence and have more for your page visitors to follow.

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