Searchengineland:
In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.
You want to have a successful SEO strategy to improve your web traffic and promote your brand effectively. But you’ve got to start with the most basic building blocks first and work your way up from there.
Improving your sites crawlability, targeting specific keywords, creating inbound and outbound links, and adding new and relevant content to your site are the first steps towards your successful SEO strategy.