Searchengineland:
You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies.
To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results.
Following are some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency.
The focus on keywords is huge when it comes to SEO marketing. Making sure you have the right word or words in your title and the throughout the body of your article will ensure that Google associates your page with your keyword focus.
In addition to keywords, it is suggested to link up (outbound and inbound) with other websites with similar topics to make your site have more of a web presence and have more for your page visitors to follow.