Social media wasn’t originally intended for the use of brands but it has become an essential part of every marketing mix. Social media strategy spans the business from social customer care to marketing and sales. The catch 22 with social media is that the social platforms have control over exposure in the feed. Facebook is bringing social media back to its roots and will begin prioritizing individual over brand content in order to promote meaningful social interactions online. With all of the changes coming to the Facebook Newsfeed in 2018 you may need to adjust your social media strategy in order to stay relevant.
Social media has changed the way we do business. Whether we’re using it for organic marketing or highly targeted advertising, it’s a part of our marketing strategy. Facebook is constantly changing the way advertising content is viewed and you need to keep up with these changes to keep your brand relevant.